Expert Tips

Operations panel

Laura Melville:
  • Cycle of Success: Budget, Forecast, Performance Review”
  • “It’s not “budget vs. actual” – it’s “Actual vs. Attainable.
  • “Know your numbers. They don’t lie.”
Jim McCarthy:
  • “Can you show up ready to be no place else?” – Max Dixon
  • “If you don’t know where you are going, you are sure to end up somewhere else.” –Yogi Berra
Greg Stewart:
  • Lean how to use customer data and analytics to help you develop a competitive edge
    Whether your business provides a service or manufactures a product, you need to develop a framework for measuring performance and planning to help your business achieve and sustain the highest levels of profitability.

  • Develop your corporate culture
    Your behavior drives how your employees and management team interact and handle the operations of the business. A positive culture is easily observed by clients, suppliers, and competitors.

  • Implement service level measurement
    Why? High service levels always assist the perception of value, so they should  be a cornerstone of your business – no matter what the size of your business is.

Kelly Louro:
  • “Internal processes should fuel your success. Build them right.
  • Solid back-office systems help keep your pipeline full and clients satisfied.”
  • “Growth follows delegation. Delegate.”

marketing panel

Donna Miller:
  • “People do business with why you do what you do, not what you do.  Get clear on your why.”
  • “You cannot be all things to all people.  Your best marketing results will come from very focused activities in specific niche marketing.  Period.”
  • “If you have to compete on price, you’re in the wrong market or business.  Pivot.  Fast.”
  • “Do Less.  Better.  To completion.”
Pam Ann Aungst:
  • “Mobilegeddon” continues into 2016. Simply having a mobile-friendly website is no longer enough. Google has new requirements to pay attention to in 2016, including mobile usability, mobile page speed, and AMP (Accelerated Mobile Pages) functionality.
  • “RankBrain” is now a thing. Google is trying to actually understand your website content with machine learning and artificial intelligence, instead of being just a keyword-match engine. Help them out by implementing Schema markup on your site.
Rachel Durkan:
  • Leverage Website Conversion Tools – A conversion is when someone comes to a site and performs a specified action.  It takes 7 to 9 of these conversions or “touches” to reach your target audience. These conversion tools should fit with your marketing goals of the website. It is important to create a design experience that drives visitors towards the next conversion.
  • Design your website for the user – Before you begin the website design process you need to think of the big picture.  Who is going to come to the site, why are they coming to the site and what do you want them to do once they get there? Consumers (and site visitors) have a 7 second attention span.  If they can’t find what they are looking for on your site in 7 seconds they will bounce (leave your site) in search of another resource, product or service.
Bill Cooke:
  • “Think of marketing like your investment portfolio and diversify your strategy for the best potential returns. Then, based on the data, optimize media investments to where you’re seeing the conversions.”
  • In order to improve search visibility organically, it’s important to view search engines like any other business. In any business with similar competitors, winning the business often boils down to customer service excellence. Likewise, if the engines want to maintain their market share, and keep their users coming back, they’ll need to offer customers the best answers and resources for their questions. This high-level service is accomplished by providing the most quality/qualified websites that answer the query through relevant content and industry authority with the best user experience. With that in mind, focus on your current customer needs and optimize content around what new, prospective customers look for.
Wendi Caplan-Carroll:
  • “Don’t be afraid to ask for what you want. The worst someone can answer is no. Whether it’s asking for someone to follow you on Facebook, signing up for your email list or scheduling that face to face appointment you just have to ask.”

  • “Develop the 80/20 rule when it comes to content marketing. 80% of the content you are distributing should be informative, educational, “non-salesy”. 20 % should be more sales and promotionally oriented.  Aim to be engaging vs the pushy sales person.”


leadership pannelCheryl Ellis:
  • Leadership is not about your title or position.  It’s about your ability to connect with people and influence others.”
  • “If you are paying attention, each and every experience you have can contribute to who you become as a leader.”
Angela Kubisky:
  • “How well we handle conflict is a true measurement of taking responsibility for your own emotions. Don’t allow other people’s emotions rule yours.”
  • “Everything you need is already inside.” –Nike

Tommy

Tommy Hilcken:
  • “As a Public Speaker, if you want your message to be delivered effectively, you must first have a strong rapport with your audience. They must like you!
  • “A public speaker should appear bigger than life.  This has to do with using space, stage presence, and an inner mind-set.”

 

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