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Q: When I first started my business, I started off strong. However, I feel that what I was doing then isn’t working as well now. What can I do to jump start my business again?
A: Running a business is a never-ending journey. And sometimes, what worked for people in the beginning just doesn’t seem to work anymore. That’s OK – it happens. To combat this issue, we suggest staying a student and continuously looking outward to current trends, new advancements, and educational events to keep you sharp. Make sure you’re reading the latest business news, subscribe to magazines that inspire you, listen to podcasts, follow inspirational and successful business leaders on Twitter or Facebook. And if you find you’re still having trouble, there are immersive programs available to help you take a deep dive into the different areas of your business, including finances, marketing, sales, and behavior. Sometimes a few simple tweaks are all you need to get you back on that first year high.
Q: I don’t have time to do both the back-end tasks and the overall management in my business. What is the best way to utilize my time while still keeping my company profitable?
A: As a business owner, what you have to realize (and quickly) is that you have a very specific skill set that needs to be utilized to the best of your ability. If you feel that you are being bogged down by nuance, it’s time to start thinking about delegating or outsourcing as much of that busy work as you can. Your expertise should not be underutilized, because that’s where the money is. Figure out your own priorities and tasks, and see where your time and money should be going. We guarantee that if you’re focusing on the correct priorities in your business, the money will come. Start small and utilize a company that can handle your busy work or your phone answering. Then, once the money really starts rolling in, you can start to consider a full-time assistant.
Q: I keep missing client calls or don’t have enough time to schedule appointments on my own, how can I get those prospects on the calendar?
A: First of all – congratulations on reaching that milestone of being “too busy.” Stressful as it is, it’s always better than the alternative. Second – and we’ll get this out of the way now – you should NOT be answering your own phone. There are plenty of inexpensive options to create automated attendants or hire professional receptionists.It’s painfully obvious when someone is answering their business line with their own cell phone, and it always sounds unprofessional. Start small. There are options of just answer and transfer. Then, move up to message-taking or even scheduling. Not only will this free of your time and rid you of unnecessary stress, but having someone else schedule your appointments will streamline your day and allow you extra time to work ON your business instead of just IN it.
Check back as we add more questions & answers each month!