Leading with your Why

As Simon Sinek says, people do business with why you do what you do, not what you do.  Are you clear on your why?  For me, Thanksgiving is a great time to reflect on my why, and my why has shifted over the years.   When I first opened my company, I have to admit my why was all about breaking my own glass ceiling and retiring by 50 (I am now solidly north of 50 and have no desire to retire – I’m having way too much fun!).  why

I am a servant leader who practices being a go-giver.  It sounds a little gushy, mushy,  but it works for me and it is my Why.

I believe that building community and creating collaborative opportunities can change the face of how small business happens.  I believe that as each of our businesses grow from helping each other, we can, and must, help the communities that we live in.  I believe that people want to be a part of something greater than the tasks they perform each day.  I believe with this approach we can turn the economy and our communities around, and feel really good doing it.

As an organization, our why shows up in each team member’s willingness to go above & beyond for our clients and each other.   It also shows up in how we market, what services we will/won’t offer and how we conduct our business.  Just today, we were brainstorming on what we can do to help others this Thanksgiving.  That’s great for our community, for team building and ultimately our clients.  Talk about a win-win-win.

So, as Thanksgiving approaches ask yourself – what’s your why?

As you may know, I Chair the Advisory Board of the Salvation Army in Montclair.  I am recruiting a small group of people to participate in some great sales training in return for some of their time to solicit comarketing opportunities for the Salvation Army … if you are interested in “free” sales training with a why, contact me directly for more information.

Our sincere thanks for your friendship, your support and your business.  Wishing you and your family the very best this holiday season.

Stay tuned …


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